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This web site fujitackle.eu has the following on the homepage, "40 lighter than SiC, ultra thin, stronger, smoother, lower friction with an improved shape." We noticed that the webpage also said " All in all the best material." It also said " Over the years, Fujis. Resource of components has had a major impact in rod building. From the first ceramic guide, introduced by Fuji. Over 40 years ago, they have stressed quality in design and manufacturing. Throughout those years their innovations have paved the way for new and better ways to use guides." The header had fuji rod guides as the highest ranking optimized keyword. It is followed by torzite, fishing rod components, and fuji butt caps which isn't as ranked as highly as fuji rod guides. The next words fujitackle.eu used was fuji rod building. fuji tip tops was included but might not be viewed by search crawlers.